Effective SEO For Local Businesses

If you are wondering why SEO is important for local businesses, you have come to the right place. Local businesses mostly rely on search engine optimization to build an online presence and increase their customer exposure. Dominating local search in 2019 is the best way to get highly targeted traffic to your local brick-and-mortar store. Your conversions and sales will improve with the right local SEO strategies. Here is how to use proven local SEO strategies to give your local business a kick start in 2019.

Start Implementing an SEO Strategy Early

Local competition is heating up and you should take advantage of the trend by implementing the right local SEO strategies for your business. If you don’t improve the rankings of your business on the local search results pages, your competition will. You will lose money when this happens. Don’t delay, take advantage of local SEO to improve the rankings of your site and attract the right traffic to your business.

NAP

Online directories are important to improve local search engine optimization. Google’s recent study revealed that 4 out of 5 customers use search engines to conduct local searches. If you haven’t claimed your local business listing online, you should do it without delay. Just imagine how many opportunities you may have missed! You should get your local business listed correctly and consistently on top local directories such as Yelp and others. Your NAP (name, address, and phone number) should be consistent on all online properties you list your business. When your NAP information is not consistent across all local properties, Google cannot determine which information is correct. You will lose targeted customers because of this reason. That’s why you should pay close attention to getting the NAP information correct across all online properties. That’s an effective way of using local SEO to take your business to the next level.

It is important that you claim your “Google My Business Page.” These platforms are free to claim and your business will get incredible exposure by doing so. On the other hand, if your local business is already on Google My Business page, you should claim your business after going through the verification process. Once you have claimed Google My Business Page, you should optimize it for local SEO. Don’t forget to pick the exact category that describes your business. Google prefers local businesses that list themselves under the most relevant category. This will help improve your rankings on local SERPs. Don’t forget to write a solid description, update the operating hours of your business, including the types of payments accepted, and upload a logo or image of your business so that people can recognize it. These are important things to consider when optimizing your business for local search.

Local businesses rely on search engines to build a solid online presence and improve customer exposure. Dominating local search in 2019 is the best way to get highly targeted traffic to your local business. And helping businesses dominate is exactly what we do here at Bristow SEO. So if you want to take the first step towards becoming the leader in your area, fill out our Discovery Form and see if you qualify for our service.

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