SEO Tips for Blogging
Blogging is a great way to boost your site’s SEO rating, which results in an increase in your ranking and chances of being visible to your target audience. However, just having a blog is not enough to increase the online awareness of your website. In this read, we are going to discuss a few SEO tips that can increase the awareness and visibility of your blog as well as business efforts.
Research and Utilize Strong Keywords
There’s no denying that keywords are the foundation of SEO and the best ones do not happen by accident. Similar to how you spend time researching the topics you will write about, you should do the same for the keywords. The best keywords feel natural as they utilize the same language users do while looking for information on the search engines.
The Keyword Planner by Google is one of the best keyword tools out there. It uses the search engine’s own data about the search frequency of keywords. It ideally suggests similar phrases to the ones that you’re considering. The best part is that you can use it for free when you create a Google Ads account (which is also free).
Before writing each blog post, create a list of good keywords. General keywords are a good starting point, but specific and detailed, commonly known as long-tail keywords tend to be the most important. An example of a general keyword is ‘Pet Advice’ and an example of a long-tail keyword is ‘Diet Options For Overweight Cats’. These have less competition online and so, they can help you rank higher.
Post On a Regular Basis
Regular posts tend to keep the search engines interested. Each post you make shows that your site is active and delivering current information. So, the more often you post, the more often the search engine bots will crawl through your site. This ensures that your site is prominently featured on the search engine results pages. According to a report by Forbes, companies that post at least 16 posts per month usually get four times as much traffic as companies positing four times or less. However, it is also worth noting that posting on a regular basis is only effective if your blog posts are of high quality and relevant.
Utilize Mobile-Friendly Page Design
With more and more people using smartphones and tablets to access the internet rather than computers, you will alienate a huge segment of your potential readers if your blog is not mobile friendly. According to some studies, more than half of all web traffic in 2018 were from smartphones. And with the increase in faster network speeds this is only going to grow.
Having a mobile-friendly blog ideally impacts your search engine results. Google now indexes websites based on their mobile versions instead of the desktop ones. Sites that are not mobile friendly have experienced a reduction of at least 50% since March 2018.
Now, maintaining a separate mobile and desktop blogs is an option, but it is not the best for search engine optimization. That’s because any inbound links will be divided between varying URLs. A responsive mobile design is the best option as it concentrates your links and traffic on single pages, thus giving you higher search engine performance.
Blogging is an excellent way of boosting business awareness, but its effectiveness lies in your hands. To maximize your ranking and reach on the search engines, practice the SEO tips mentioned in this read while remembering that the world of search engines is constantly changing.